An Edge Fashion Gallery
This pictorial feature explores opportunities for brand professionals to connect with their target audience by creating branded apparel, clothing solutions ideal for recreation.
How can you generate more brand impressions with corporate apparel?
Offer items with higher perceived value. This can be achieved through co-branding with valued retail brands, or investing in higher priced items, for example gifting a jacket instead of a T-shirt.
Stand out with superior performance. A favourite garment typically has a quality that vaults it into regular rotation over other options. What makes your branded merchandise stand out? Features like well-fitting (fashion), warmth (comfort), and weather protection (practical), are examples to consider.
Scroll the page images below from our June 2024 edition of marketingedge magazine, OR click here to open the interactive magazine, online --> including bonus video material
Feature Tips:
SUN, SAND AND BRAND
According to Statistics Canada,
over 4.8 million Canadians live within 10 kilometres or less of the Pacific, Arctic or Atlantic coasts; and Canadian beaches receive over 11.6 million visits annually.
Featured product is Next Level Apparel Unisex CVC Long Sleeve T-shirt (by Alphabroder)
COMFY & CASUAL
Rent, trade or own, cottage living is a vacation plan for millions of people in Canada, seeking a mix of reclusive relaxation and/or outdoor adventures.
Featured product is Stormtech Avalante 1/4 Zip Pullover
PART OF A TEAM
From Canada’s largest cities to its most humble communities, charity walks, fun runs and competitive marathons draw crowds of participants. Canada’s largest running event is the Vancouver Sun Run, attracting 50,000 participants.
Featured product is Team 365 Zone Performance T-shirt (by Alphabroder)
HAVE TICKET, WILL TRAVEL
A report released by Expedia, Hotels.com and Vrbo found that the average sports fan takes 3 “sports trips” per year, and that 42 per cent of Canadian sports fans are more likely to travel and see a game on the road rather than attend a game at home or in their closest sports city.
Featured product is Next Level Apparel Ladies' Relaxed CVC T-shirt (by Alphabroder)
QUIET TIME
Over one in five Canadians practice yoga, with residents of British Columbia to be most likely and those in Quebec to be least likely. 1 in 10 adults report to have used yoga for therapy.
Featured product is Threadfast Unisex Impact Regular T-shirt (by Alphabroder)
PARK LIFE
Banff National Park in Alberta was the most visited national park, at over 4 million visitors
Pacific Rim National Park Reserve (British Columbia) 1.1 million visitors
Saguenay-St. Lawrence Marine Park (Quebec), 1 million visitors
Point Pelee National Park (Ontario), 492 thousand visitors
Featured product is Stormtech Oregon 24 Cooler Backpack
URBAN EXPLORING
In city centres and rural towns, millions of Canadians and tourists will visit local festivals, eateries, entertainment and shopping venues this summer.
Featured product is Stormtech Chesapeake Long Sleeve Shirt
HOMECOMING
At summer’s end is the return to school, work and routine. Celebrate your adventures with friends at colleagues at a local event and energize your team for a strong finish.
Featured product is Team 365 Team-Colour Collection by Alphabroder
- as featured in marketingedge magazine, June 2024
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