Morgan McKinley are award-winning talent specialists, working with organizations around the world to refine and refresh hiring practices.
So when they listed employer branding as a top five challenge that organizations are facing in recruitment, it caught our interest.
“A strong employer brand acts like a beacon, attracting top talent. It showcases your company's values, culture, and unique offerings, making it stand out from the crowd. A compelling employer brand can tip the scales in your favour…”
How can a promotional products professional help your brand to overcome challenges in a competitive recruitment environment?
We have some thoughts.
What if you introduced your Years of Service program on day one, instead of year one?
Consider the brand engagement opportunity you create by treating recruitment as the first step in your onboarding process. Before even signing with your company, you have incentivized a potential candidate and illustrated for them how you value, recognize and reward your team members.
After completing a conversation at a recruitment eventImagine receiving a small gift box with a printed note card and a company token (like a “Day 1" branded pin, or a ”first meeting“ branded coin or journal), . Would that be an impactful brand experience?
What if you marketed your geography, along with your operations?
If you have a great community, highlight its features along with those of your brand. Partnerships with local restaurants, sports franchises or service clubs position your company as a leader, and suggest networking and membership opportunities. This affiliation can lead potential employees to feel proud of joining your business.
Consider co-branding promotional merchandise with a community partner, and feature their endorsement of your brand, product and/or services. Using variable data print, you could potentially include multiple testimonies and partners on practical items like notepads or sticky notes.
Promotional products professionals are specialists in developing compelling branded merchandise to grow your brand and business. Invite the challenge of growing your team too.
- as featured in marketingedge magazine, June 2024
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