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Making Branded Apparel Work For You On Summer Vacation
An Edge Fashion Gallery exploring opportunities for brands to connect with a target audience through branded clothing made for recreation

marketingedge
2 min read


So you disagree with a Top Tips List...?
In this HAVE YOU EVER feature, we offer some constructive suggestions on how can put your combative opinion to work building your brand...

Joshua Paxton
2 min read


February 2024 | marketingedge Top Products 2 of 2 (hard goods), promotional products magazine
Counting down 20 top promotional products including new, best, and favourite imprinted hard goods ideas for brand building, gifts, rewards,

marketingedge
1 min read


Brands Are Creating Uniform Style Guides With Help from Canada's Fashion Capital
Personal stylist Jeff Golf cautions moderation when helping organizations establish style guides for employee uniforms and workplace attire

Joshua Paxton
3 min read


Fashion Tips for Business Professionals
In a post-COVID world, brands and organizations are having to redefine the guidelines of professional fashion. Top Tips, personal stylist...

Joshua Paxton
3 min read


February 2024 | marketingedge Top Products 1 of 2 (apparel), promotional products magazine
marketingedge magazine releases the Top Products of 2024 part one, counting down 20 top apparel styles and accessories for corporate branded

marketingedge
1 min read


Thanks for the Gift Card, But Where's My Gift?
Dress it up however you want, but cash is cold. Unboxing an unexpected free product has the thrill of discovery. Gift card? Where's my gift?

Joshua Paxton
5 min read


December 2023 | marketingedge Early Winter Edition, promotional products magazine
5 reasons why branded merchandise is a more effective (better) gift than gift cards, Top Gifts for Millennials, promotional products

marketingedge
1 min read


The Case of Price v. Value, and the importance of online reviews
Endorsement of your product or service in the form of an online review can make a big difference in the mind of an unfamiliar buyer.

Joshua Paxton
2 min read


September 2023 | marketingedge Late Summer Edition, promotional products magazine
Get ready for Fall. Discover new promotional products and seasonal tips for building your brand and business with branded apparel and gifts

marketingedge
1 min read


Just say NO to Naked Robots. An AI Impact on the Promotional Industry
What is the impact of Artificial Intelligence (AI) on the promotional products and branded apparel industry? Here's a thought...

Joshua Paxton
2 min read


Oh Canada! 12 Canadian Companies Building Brands and Business
Shop in Canada for your branded promotional products. From coast to coast, hard working Canadians are passionatley dedicated...

Joshua Paxton
7 min read


April 2023 | marketingedge Spring Edition
Get real this summer! We're talking live, in-person brand engaging strategies for Golf, Workshops, Fundraising, with best promotional items

marketingedge
1 min read


Are you a PROMO HOARDER?
Have you ever worked with someone who gets so excited and so proud of their branded merchandise that they lost sight of its purpose?

Joshua Paxton
2 min read


foreword: Where is the place to be?
The overture preview of April Edition marketingedge magazine, how are brands best connecting and engaging with consumers this summer?

Joshua Paxton
3 min read


Top Workplace Apparel Products of 2023
What are the Top 10 Workplace Fashions in promotional (branded) apparel products? The 2023 results are in.

marketingedge
3 min read


MEASURING SUCCESS | promotional products
The effectiveness and ROI of promotional products isn’t a priority for most companies. But it should be.
Craig Morantz
3 min read


Do you want promo with that? | a case story
Celebrating Fast Food Week, this creative team started with a famous french fry comparison and ran with it...

marketingedge
1 min read


February 2023 | marketingedge Top Products Edition
Results of the 12th annual Top Products Contest; Strategies to navigate recession; New product videos; a story for your creative craving...

marketingedge
1 min read


How To Rout ANY Recession
Preparation and strategy tips to help you mitigate whatever happens in the economy, while maintaining (even boosting) your promotion impact.

Alex Morin
5 min read
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