About Us

Marketingedge Magazine - Steve Whigham - Publisher and Sales - branding consultant and marketing professional

Steve Whigham, publisher

Joshua Paxton, digital workhorse

Kiersty Kelly, general manager

Steve Whigham has been a distributor of promotional products since his early days of university when presenting unique decorated solutions to student clubs and local businesses put food on his table.

Marketingedge  Magazine was born from a desire to share his passion for creative  marketing solutions that employ branded merchandise and apparel.


In  2018 he and Marketingedge Magazine celebrated a 10 year anniversary of  presenting promotional products in a brighter light, showcasing that this is not a billion dollar industry built on trinkets and trash.

If  you have feedback to share or are interested to learn how you can  become an advertising partner, or just to  brainstorm creative ideas Steve is your guy.

Marketingedge Magazine - Kiersty Kelly - general manager, contributing writer and founder of Paris1850 - branding consultant and sales professional

Kiersty Kelly, general manager

Joshua Paxton, digital workhorse

Kiersty Kelly, general manager

Kiersty Kelly has tackled many different roles in the promotional  industry, including customer service, sales, administrative assistant and  accounting.


She joined the Marketingedge team in 2013 with the whimsical  title ‘The Executioner’, to ensure that various tasks are managed and  ideas get carried out (so long as they are good ones!) and to provide  support to other team members.

For inquires about  Marketingedge Top Products competition, new subscription opportunities and general feedback about the magazine we would best direct you to Lady KK.

Marketingedge Magazine - Joshua Paxton - contributing writer and digital workhorse - branding consultant and marketing professional

Joshua Paxton, digital workhorse

Joshua Paxton, digital workhorse

Joshua Paxton, digital workhorse

Joshua Paxton is a graduate of McMaster University and the Degroote  School of Business. He is an award-winning second generation distributor of promotional product solutions and loves to create solutions for unique challenges.


When not at a computer, Josh is a  broadcaster with Race Time Radio providing commentary on Canadian stock  car racing events. He lends his media experience to the 'Beyond the Print' podcasts.

Josh's role with Marketingedge Magazine includes research and development of written features, managing social media channels and managing our online activity.

Greg Fess provides creative photography for many Marketingedge Magazine original features. Greg Fess Photography

Greg Fess, photographer

Audra Noble, art director

Joshua Paxton, digital workhorse

Greg Fess is a professional photographer located in Waterloo, Ontario. His career has spanned over three decades, specializing in commercial photography for the likes of Samsonite, Sun Life Financial, Home Hardware and Dalsa.

Greg has been the most frequent contributing cameraman to the original Edge Gallery features and can be  credited with the artistic approach to many of our favourite themes.

Audra Noble art director Marketingedge Magazine

Audra Noble, art director

Audra Noble, art director

Audra Noble, art director

Audra Noble has spent over 20 years in the graphic design field. She loves a creative challenge and the variety of clients and industries  that each project provides.


Creativity is woven through each thread of  her life. Audra uses her gifts and talents to make a positive impact on  those around her as a business owner, community volunteer, and mom.  Graphic design is a vehicle to connect with new people and organizations that inspire her in business and life.

With each  issue of Marketingedge Magazine Audra has the responsibility of bringing  all the pieces together and crafting a masterpiece.  And she does.   Every time.

I hate the term "trinkets and trash".

Always have. As an industry professional  who has spent multiple decades providing companies of all sizes with  custom branded solutions my passion for our industry runs deep.


Many  years ago that slang was used as I entered a meeting and I knew it was  time to make a change.


Marketingedge was born from a desire to position ad specialties in a new light, taking inspiration from high fashion and  other industry publications, to showcase how promotional products and  apparel can have greater purpose and more creative design.


We strive to  present topics and features that inspire suppliers, distributors and  buyers to re-think the way they choose and decorate their products.  - Steve Whigham 


Our mission statement is to showcase promotional products as a valid member of the marketing mix, providing helpful education against a backdrop of creative, fashion inspired presentation.